There was once a family who loved to travel and eat. During one trip abroad, the family stumbled upon a dessert that looked exactly like ice cream but lo and behold, it claimed to be low-fat and guilt-free!

It turned out that this frozen delight was actually soft-serve frozen yogurt and therefore, it contains prebiotics and probiotics! Falling in love instantly with this delicious and healthy treat, the family could not wait to share this amazing discovery with their friends back in the Philippines.

This newfound love transformed into a vision of promoting healthy-living amongst Filipinos by introducing frozen yogurt as a guilt-free dessert alternative. In June of 2005, the vision was realized when the country's first soft-serve frozen yogurt shop was launched!